DROP • THU OCT 15 • 10 AM CT (8 AM PT) • $149.99

Pokémon is teaming up with Beats for a special-edition Beats Pill starring Pikachu and Mimikyu, part of Pokémon’s 30th anniversary. It drops Thursday, Oct 15 at 10 AM CT for $149.99, the same price as a regular Pill, at apple.com and Target.
What makes this one different
- Gray Pill with Pikachu in bright yellow (lightning details) and Mimikyu in grayscale on the grill
- First Beats Pill to come with charms: a removable gray lanyard with a Poké Ball charm, a Beats “b” charm and Pikachu lightning bolt charms
- Interactive packaging with ears that pop up for display, plus Pokémon stickers in the box


Specs (same as the standard Pill)
- Up to 24 hours of battery
- IP67 dust and water resistance
- USB-C: lossless audio when wired, and it can charge your phone
- Pair with a second Pill in Amplify or Stereo mode

Where to get it
- US: apple.com and Target (online and select stores)
- Also launching in the UK (Apple and Argos) and China (Apple and Douyin)
Target lists it as Beats Pokemon Pill Wireless Bluetooth Speaker for $149.99. Online starting Oct 15 at 10 AM CT, and in stores starting Oct 15.

Release details come from Beats and may change. Quantities may be limited. More drops: carttactic.com
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